PROFESSIONAL SUMMARY
Highly-organized results-driven Marketing Production Strategist and Operations Director with 12 years' experience conceptualizing and executing innovative, high-impact events, initiatives, and brand experiences that attract and engage the target audience, meet business objectives and solve challenges. Strategic partner with a track record of gaining buy-in with C-suite, executive leaders, and internal and external stakeholders, building B2C and B2B experiences for Fortune 500 brands and agencies. Specializes in strategic planning, go-to-market strategies, digital and event production and activations, and demonstrated expertise in leading cross-functional teams, vendors, and suppliers seamlessly from concept development to project execution and implementation. Confident leader and avid communicator, adept at managing changing priorities, and thrives in fast-paced environments.
PROFESSIONAL EXPERIENCE
GROW MARKETING 2012 - PRESENT
DIRECTOR OF OPERATIONS 2020 - PRESENT
DIRECTOR OF PRODUCTION 2019 - 2020
SENIOR PRODUCER 2016 - 2019
CONTRACT PRODUCER 2012 - 2016
Clients: Google, Old Navy, BlackRock, The Glenlivet, Target, Uber, AfterPay, Under Armour, KinderCare, Nike, Dignity Health, PG&E, Visa, YouTube, Nest, Netflix, Airbnb, Mattel, CoolSculpting, The SF Giants, StitchFix, Uber, AfterPay, University of California.
EXPERIENTIAL / ENGAGEMENT MARKETING PRODUCER, CONTRACT 2010 - 2016
Clients: MKG: Dockers. MKTG: Nike. Minted. Gap. Another Planet Entertainment: Outside Lands, Treasure Island Music Festival. ProjectSport: The Golden Gate Half Marathon, San Rafael Twilight. RooftopComedy. Montgomery Entertainment: The SF Mayor's Office, Dominican University of California, Kaboom. See Jane Run: SJR Marathon.
PRODUCER, RITA BARELA PRODUCTIONS 2009 - 2010
Clients: The Walt Disney Family Museum, The SF Giants, Hasbro CandyLand, SF Carnaval
EDUCATION & CERTIFICATIONS
University of Florida, Gainesville, Florida - BS, Recreation, Parks and Tourism, College of Health and Human Performance
San Francisco State University, San Francisco, California - Event & Meeting Planning Certificate Program, College of Extended Learning
